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What Is Content Writing?
"Content writing is the process of planning, writing, and editing web content to optimise your website for search engines and traffic and for the purposes of digital marketing. It may include writing blog posts, articles, scripts for videos and podcasts, as well as content for specific platforms." (Backlinko)
High-quality content steers your customers in the direction of your business. It helps them identify with your brand, builds trust, and reinforces your relevance and authority. It reassures them that your business and products will meet their expectations.
In the current sales market, it is no longer enough to stick a few products on a web page and hope for the best. For your business to succeed, you must be ready for every stage of your buyer's journey.
Web content must be high-quality, concise, well-researched, and engaging. Good content with the latest search engine optimisation recommendations will improve your Google ranking.
Check out the information below to see the many ways I can help your business tell its story.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
“These days, people want to learn before they buy, be educated instead of pitched.”
"The best marketing doesn't feel like marketing."
"Humanizing your brand is a necessity."
"Content is anything that adds value to the reader's life."
“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.”
1. Articles, Blog Posts, Reports, Case Studies
According to Hubspot, "Marketers who prioritise blogging as a marketing strategy report 13-times the ROI of companies that don't." They believe that your business blog is a "primary source of traffic."
Whether my work is B2B, or B2C, my writing will reach your intended audience. My niche topics include mental health; interior decoration and design; real estate and relocation; and lifestyle, which encompasses parenting, education, and health, but I open writing about most topics and products.
2. Web Content
One of the best ways for businesses to nurture their relationship with their customers is through their website and social media. Your website is an online store front with the ability to update your customers immediately with your latest news, product updates, and promotions. It helps them:
In the opinion of Hubspot, "Authority directly impacts ranking strength," which is why you need a content writer with experience, who understands search engine optimisation and content marketing for the best return on your investment.
3. Social Media
Social media is an integral component of your business marketing. It builds brand awareness and trust, and it also directs conversation and invaluable feedback. Posts must be relevant, reflect your brand, and contain a call-to-action. Because they are another "voice" of your business, they must also be consistent in style and quality with your brand.
I have successfully managed the social media platforms for several blogs, as well as my personal social accounts.
4. Writing Packages
At the start of a marketing campaign, it can be hard to identify where to invest. Which is why I've created my Content Writing Packages.
These packages offer you a starting point, but they can also be customised to the needs of your business.
Each package offers 1. A basic website audit, 2. A set number of blog posts, and 3. A set number of social media Posts
Together, we will find a plan that works for your business.
I create broadcast emails, autoresponders and E-newsletters for your business. If you have a new product or promotion, we'll launch it via email. Dropping a personal message into your customer's inbox helps demonstrate your authority in your niche, builds your relationship and trust, and reminds your network who you are and how much you care about them.
Businesses do not remain static: they grow and develop. And email marketing is the fastest way to alert your customers about any changes.