"Traditional marketing talks at people. Content marketing talks with them."
“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.”
Web Content Must Be High-Quality To Increase Traffic
To increase traffic to your site and your site's visibility, web content must be high-quality, concise, well-researched, and engaging. Good content with the latest search engine optimization recommendations will improve your Google ranking - something an experienced content writer understands.
Let Me Help You Tell Your Story
Quality content for blog posts, web content, sales brochures, email marketing, and social media channels build relevance and authority for your business - a method of marketing that HubSpot calls "storytelling". A detailed guide to my services below explains the many ways I can help you tell your story.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
"The best marketing doesn't feel like marketing."
"Humanizing your brand is a necessity."
Here's Where I Can Help You
I cover all topics, however I am passionate mental health - in particular, anxiety and ADHD; women's rights and inequality; discrimination and social injustice: interior decoration, real estate and relocation; and lifestyle, including parenting and education.
Take a look at my Portfolio page for a selection of my articles and blog posts for News, Kidspot, Domain, Mamamia, Ten Daily, and Whimn. I write opinion, how-to, and human interest articles as well as case studies and listicles. Images, search engine optimisation, and social media posts are included in my fee.
2. Web Content
One of the best ways to nurture your relationship with your customers is via your company's website and through social media. Your website is an online store front with the ability to update your customers regularly with your news, product updates, and promotions. It helps them:
1. Identify with your brand;
2. See you as an authority on your product or service;
3. Stay loyal and updated with your products or services.
In Hubspot's opinion, "Authority directly impacts ranking strength," which is why a content writer with experience, who understands search engine optimization and content marketing, is imperative for the best return on your investment.
3. Social Media
Social media is an integral component of your marketing strategy. It builds brand awareness and trust, but it also directs conversation. Posts must be relevant, reflect your brand, and (ideally) contain a call-to-action. They are another "voice" of your business and so they must be consistent in style and quality.
With personal accounts on Twitter, Facebook, Pinterest, Instagram, and LinkedIn, I have a wealth of experience in this area. I have managed the social media platforms for several blogs and Facebook pages including Embracing ADHD, My Midlife Mayhem, The Styling Consultant, and Cowface Magazine.
4. Writing Packages
When you start a marketing campaign, it can be difficult to know where to invest, which is why I've made the process easier by creating several content writing packages.
These basic packages can be customised to the requirements of your business, however, they provide a starting point and a guide to what you get for your money if we work together.
Whether you are dipping your toe into the process with my "Starter" package or making a bigger investment with my "Annual" package, we'll find a plan that works for you and your business.
And if you can't see what you're looking for, we'll put our heads together and design a package that is tailored to your needs.
5. Business Blogging
According to Hubspot, "Marketers who prioritize blogging as a marketing strategy report 13-times the ROI of companies that don't." They believe that your business blog is a "primary source of traffic."
Your blog drives traffic to your site and improves your search engine ranking at the same time. Your personal voice demonstrates your authority in your niche, which builds trust with your customer base, and increases your network and overall reach.
Over the years, the business objectives of my personal blog My Midlife Mayhem have evolved with the changing direction of my brand and the services I offer. Businesses do not remain static, they grow and develop, and while it takes time to change a website, a blog post is an immediate way of informing your customers about any changes.