"Traditional marketing talks at people. Content marketing talks with them."
“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.”
Web Content Must Be High-Quality To Increase Traffic
To increase traffic to your site and your site's visibility, web content must be high-quality, concise, well-researched, and engaging. Good content with the latest search engine optimization recommendations will improve your Google ranking - something an experienced content writer understands.
Let Me Help You Tell Your Story
Quality content for blog posts, web content, sales brochures, email marketing, and social media channels build relevance and authority for your business - a method of marketing that HubSpot calls "storytelling". A detailed guide to my services below explains the many ways I can help you tell your story.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
"The best marketing doesn't feel like marketing."
"Humanizing your brand is a necessity."
Here's Where I Can Help You
While I cover all topics, my writing niches are: Mental health, specializing in anxiety and ADHD; women's rights and inequality; interior decoration, real estate and relocation; lifestyle, including parenting and education, and social justice.
I have been published on several online news and magazine sites including News, Kidspot, Domain, Mamamia, Ten Daily, and Whimn, and I write opinion, how-to, and human interest articles as well as case studies and listicles. Images, search engine optimisation, and social media posts are included in my content writing packages.
2. Web Content
One of the best ways to nurture your relationship with your customers is via your website. It provides you with a digital store front with the ability to update your customers regularly with your news, product updates, and promotions. It keeps you connected with your customer base and helps them:
1. Identify with your brand;
2. View you as an authority on your product or service;
3. Stay loyal and in touch with what you are selling.
In Hubspot's opinion, "Authority directly impacts ranking strength," which is why a content writer with experience, who understands search engine optimization and content marketing, is imperative for the best return on your investment.
3. Social Media
Social media is an integral component of your marketing strategy. It builds brand awareness and trust, but it also directs conversation. However, posts must be relevant, reflect your brand, and (ideally) contain a call-to-action. Social media posts are another "voice" of your business and so they must be consistent in style and quality.
With personal accounts on Twitter, Facebook, Pinterest, Instagram, and LinkedIn, I have a wealth of experience in this area. I have managed the social media platforms for several blogs and Facebook pages including Embracing ADHD, My Midlife Mayhem, The Styling Consultant, and Cowface Magazine, as well as the Instagram posts for Drift Home.
4. Writing Packages
It can be difficult to know where to start when you decide to invest in content marketing. That's why I've made the process easier by creating several content writing packages.
These basic packages can be customized to your business' requirements, but they provide a starting point and a guide to what you get for your money if you decide to work with me.
Whether you are dipping your toe into the process with my "Starter" package or making a bigger investment with my "Annual" package, we'll find a plan that works for you.
And if you can't see what you're looking for, we'll put our heads together and design a package more tailored to your needs.
5. Business Blogging
According to Hubspot, "Marketers who prioritize blogging as a marketing strategy report 13-times the ROI of companies that don't." They believe that your business blog is a "primary source of traffic."
Your blog drives traffic to your site and improves your search engine ranking at the same time. It demonstrates your authority in your niche, which builds trust with your customer base, and increases your network and overall reach.
Over the years, the business objectives of my personal blog My Midlife Mayhem have evolved in the same way that most businesses do. Its focus is on topics more pertinent to my life and those of my audience right now. Although, it's safe to say that I have an opinion about pretty much everything!