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What is content writing?

“These days, people want to learn before they buy, be educated instead of pitched.”

               

             Brian Clark

"Humanizing your brand is a necessity." 

                                           Hubspot

“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.” 

 

        Jamie Turner

"Content writing is the process of planning, writing, and editing web content to optimise your website for search engines and traffic and for the purposes of digital marketing. It may include writing blog posts, articles, scripts for videos and podcasts, as well as content for specific platforms." (Backlinko)

 

High-quality content steers your customers towards your business and helps them identify with your brand. It builds trust. It reinforces your relevance and authority. It reassures them that your business and its products will meet their expectations.

 

It is not enough anymore to stick a few products on a web page and hope for the best. For your business to succeed, you must be ready for every stage of your buyer's journey.

Web content must be high-quality, concise, well-researched, and engaging. Good content with the latest search engine optimisation recommendations will improve your Google ranking - which is something only an experienced content writer understands.

 

Providing quality content for your website, email marketing, and social media helps build authority for your business, and is a method of marketing that​ HubSpot calls "storytelling".

 

The information below will guide you through the many ways I can help your business tell its story.

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”

 

           Andrew Davis

"The best marketing doesn't feel like marketing."

         Tom Fishburne

"Content is anything that adds value to the reader's life."

1. Articles & Blog Posts

My niche topics are mental health - in particular, anxiety and ADHD; women's rights and inequality; discrimination and social injustice: interior decoration, real estate and relocation; and lifestyle, including parenting and education.

 

Take a look at my Portfolio page for a selection of my articles and blog posts for News, Kidspot, Domain, Mamamia, Ten Daily, and Whimn. I write opinion, how-to, and human interest articles, as well as case studies and listicles. Images, search engine optimisation, and social media posts are included in my fee. 

2. Web Content

One of the best ways to nurture your relationship with your customers is via your company's website and through social media. Your website is an online store front with the ability to update your customers regularly with your news, product updates, and promotions. It helps them:

1. Identify with your brand; 

2. See you as an authority on your product or service; 

3. Stay loyal and updated with your products or services.

 

In Hubspot's opinion, "Authority directly impacts ranking strength," which is why a  content writer with experience, who understands search engine optimisation and content marketing, is imperative for the best return on your investment. 

 

 

 

3. Social Media

Social media is an integral component of your marketing strategy.  It builds brand awareness and trust, but it also directs conversation. Posts must be relevant, reflect your brand, and (ideally) contain a call-to-action. They are another "voice" of your business and so they must be consistent in style and quality.

 

With personal accounts on Twitter, Facebook, Pinterest, Instagram, and LinkedIn, I have a wealth of experience in this area. I have managed the social media platforms for several blogs and Facebook pages including Embracing ADHDMy Midlife Mayhem, The Styling Consultant, and Cowface Magazine. 

4. Writing Packages

When you start a marketing campaign, it can be difficult to know where to invest. That's why I've made the process easier by creating several content writing packages.

These basic packages can be customised to the needs of your business. However, they provide a starting point and a guide to what you can expect for your money if we work together.

 

Whether you are dipping your toe into the process with my "Starter" package or making a bigger investment with my "Annual" package, we will find a plan that works for you and your business.

 

Can't see what you're looking for? Then we will put our heads together and come up with a package more tailored to your business needs. 

  

5. Business Blogging

According to Hubspot, "Marketers who prioritise blogging as a marketing strategy report 13-times the ROI of companies that don't." They believe that your business blog is a "primary source of traffic."

 

Your blog drives traffic to your site and improves your search engine ranking at the same time. Your personal voice demonstrates your authority in your niche, which builds trust with your customer base, and increases your network and overall reach.

 

Over the years, the business objectives of my personal blog My Midlife Mayhem have evolved with the changing direction of my brand. Businesses do not remain static, they grow and develop, and while it requires time to adapt a website to changes, a blog post is an immediate way to inform your customers about them.  

 

  

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ABOUT ME:

Louisa Simmonds is a freelance writer who specialises in providing web and promotional content for small businesses.

 

Her high-quality content creates trust and a lasting connection between seller and buyer through every touch point of their "buyer's journey". 

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CONTACT:
 
T:  +61 405 364825
E: Louisasimmonds@msn.com
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