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What is content writing?
“These days, people want to learn before they buy, be educated instead of pitched.”
"Humanizing your brand is a necessity."
“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.”
"Content writing is the process of planning, writing, and editing web content to optimise your website for search engines and traffic and for the purposes of digital marketing. It may include writing blog posts, articles, scripts for videos and podcasts, as well as content for specific platforms." (Backlinko)
High-quality content steers your customers in the direction of your business. It helps them identify with your brand, builds trust, and reinforces your relevance and authority. It reassures them that your business and products will meet their expectations.
In the current sales market, it is no longer enough to stick a few products on a web page and hope for the best. For your business to succeed, you must be ready for every stage of your buyer's journey.
Web content must be high-quality, concise, well-researched, and engaging. Good content with the latest search engine optimisation recommendations will improve your Google ranking - something only an experienced content writer understands.
The information below will guide you through the many ways I can help your business tell its story.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
"The best marketing doesn't feel like marketing."
"Content is anything that adds value to the reader's life."
1. Articles & Blog Posts
My niche topics are mental health - in particular, anxiety and ADHD; women's rights and inequality; discrimination and social injustice; interior decoration, real estate and relocation; and lifestyle, which also encompasses parenting and education.
Take a look at my Portfolio page for a selection of my articles and blog posts for News, Kidspot, Domain, Mamamia, Ten Daily, and Whimn. I write opinion, how-to, and human interest articles, as well as case studies and listicles. Images, search engine optimisation, and social media posts are included in my fee.
2. Web Content
One of the best ways to nurture your relationship with your customers is via your company's website and through social media. Your website is an online store front with the ability to update your customers immediately with your news, product updates, and promotions. It helps them:
1. Identify with your brand
2. See you as an authority on your product or service
3. Stay loyal and updated with your products or services
In Hubspot's opinion, "Authority directly impacts ranking strength," which is why a content writer with experience, who understands search engine optimisation and content marketing, is imperative for the best return on your investment.
3. Social Media
Social media is an integral component of your marketing strategy. It builds brand awareness and trust, but it also directs conversation. Posts must be relevant, reflect your brand, and contain a call-to-action. They are another "voice" of your business and must be consistent in style and quality with your brand.
With personal accounts on Twitter, Facebook, Pinterest, Instagram, and LinkedIn, I have a wealth of experience in this area. I have also managed the social media platforms for several blogs and Facebook pages, including Embracing ADHD, My Midlife Mayhem, The Styling Consultant, and Cowface Magazine.
4. Writing Packages
When you start a marketing campaign, it can be difficult to know where to invest. That's why I've made the process easier by creating several content writing packages.
These basic packages can be customised to the needs of your business. My intention is to provide a starting point and a guide to what you can expect for your money when we work together.
Whether you are dipping your toe into the process with my "Starter" package or making a bigger investment with my "Annual" package, we will find a plan that works for you and your business.
And if you can't see what you're looking for, let's put our heads together and come up with a package that is tailored to your business needs.
5. Business Blogging
According to Hubspot, "Marketers who prioritise blogging as a marketing strategy report 13-times the ROI of companies that don't." They believe that your business blog is a "primary source of traffic."
Your blog drives traffic to your site, which improves your search engine ranking. Your personal voice demonstrates your authority in your niche, which builds trust with your customer base, and increases your network and overall reach.
Businesses don't remain static: they grow and develop. And while it takes time to adapt a website to changes and updates, a blog post is also a way to alert your customers immediately to those changes.